The adult Industry versus Radisson SAS
Is there anything you can do to survive online crises with your brand? The short answer is; yes use the Internet! The longer answer is having a plan and understanding that all brands even the biggest...
View ArticleOnline lookalike swindle, web shoppers getting scammed
I was reading a magazine the other day and I found and article in it that I found quite remarkable. So this is the scenario when Virgin MegaStore became Zavvi in the UK, they opened a website as can be...
View ArticleReputation Management Online
Next week I am speaking at an event on reputation management, the date is October 21st and the events location is the Dorchester Hotel, London. The event is held and managed by Augure - Corporate...
View ArticleOnline Reputation Services and ePR
I am starting to see more and more companies out there specializing in online reputation management and ePR. We have been doing this since 2005 inspired by such good people as Greg Jarboe...
View ArticleAirlines plan to increase Internet marketing in the recession
Despite trends in former recessions of decreased marketing, there are signs that many companies might keep their marketing efforts unchanged or even increased this time around. For the airline...
View ArticleHow do Journalists and stakeholders use the internet?
I have in cooperation with the IceNews Network and eNewsWire UK working on mapping the behaviour of Journalists, editors, Columnists use the Internet to research for articles and or react to breaking...
View ArticleDoes Airbus have a public relations problem?
I have been speculating about whether Airbus has a public relations problem, after two major accidents involving airplanes from Airbus there is no reaction from the company on the Internet, so they...
View ArticleThe new rules of public relations and press releases distribution
The Internet has returned public relations to the public! That is you can now take material you want to announce and use the internet to send it out so it accessible to the public, press releases have...
View ArticleThe Web is talking and you should listen
The Web is talking and you should listen, there are peple talking about your company, you and/or your services. An Icelandic company Clara is now one of many that is providing the listening service for...
View ArticleSpeaking at SES “Search, PR and the Social Butterfly” London and NY
I will be speaking at SES London and New York on a session called Search, PR and the Social Butterfly with a good friend of mine Mel Carson, Microsoft Advertising Community Manager at Microsoft...
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Infographics: Multilingual Development Process
I am often asked what is the right process for creating and distributing Infographs in an Multilingual Environment, the following process has in most cases worked liked wonders for us at Nordic...
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